Authentic Tea House Launch, Coca-Cola

Authentic Tea House Coca-Cola

When Coca Cola needed to activate its new Authentic Tea House brand it turned to SPACE.
What is the emotional and cultural impact of an authentic tea house experience? We needed to go deeper than visual or auditory impact alone.
Coca-Cola built a tea house at Tanjong Pagar Centre and invited media and select public down for the spectacle.
SPACE designed a bespoke fragance for the occasion with guests experience the sensory pairing of tea flavours and fragrance notes.
Media recieved gifts of a crafted reed diffuser choosing between 1 of 3 fragrance profile options – Oo Long, Green Tea or Chrysanthemum.
In addition SPACE supported a tea-inspired fragrance workshop.