16 Jul Aroma Control for Club Culture
The scent of alcohol mixing with the smell of sweat from enthusiastic dancers and the heady aroma of tobacco coming from the smoking area of a nightclub can sometimes be an overwhelming concoction.
This could have a negative impact on a customer’s experience.
Through a curated selection of fragrance and usage of a commercial scenting system, nightclubs can connect their highly sensory environment with the powerful mood elevating effect of scent.
While music and lights have taken centre stage in most nightclubs, savvy club owners have learned that combining them with as powerful multi-sensory experience by using ambient scenting is the way to up the ante.
Deploying industry-standard scenting diffuser machines can bring forth an ambiance that will make clubbers reluctant to leave and unlikely to forget!
“Scents were shown to enhance dancing activity and to improve the evaluation of the evening, the evaluation of the music, and the mood of the visitors over no added scent.”